Zekret Labs
Founder Profile: Darren Franceshini, CEO of Zekret Labs

Founder Profile: Darren Franceshini, CEO of Zekret Labs

Jillian Godsil · 23 Sept 2025

PressBlockLeaders#Zekret#Bitcoin#Innovation#Web3#Blockchain

External link / press release →

Darren Franceshini’s career started early. He left school young and went straight into work, helping large telecom and technology companies in the Greater Toronto Area hire hundreds of people and build sales and marketing strategies.

“I helped them hire about 200 people,” he says. By eighteen, he was already running large growth programmes and learning business the hard way on the ground.

He then joined WhatRunsWhere, a competitive analysis platform that tracked advertising campaigns. The experience honed his skills in data-driven marketing, until the founder told him: “You have to get into this Bitcoin thing. This is absolutely going to change the game.” 

Read the full article here